Charities Aid Foundation: CAF Bank
Role:         Lead UX/UI (User research, wireframes, user interface design, spec and style guides)
Tools:        Pen, Paper, Asana, Axure, Photoshop
Link:          View website

 

KEY GOAL

Charities Aid Foundation needed a revamp of one of their main products, CAF Bank. I worked as part of an Agile team in-house as the sole UX Designer.

 

ABOUT THE PROJECT

When I looked at the structure of the site I could see that the IA needed a rethink too, not just a reskin. A lot of the user journeys were overly complex and simple tasks that people are used to making on online sites everyday were pain points. Knowing what the main user journeys were, I created a sitemap for the team to discuss. We worked together to understand the full journey, not just digital, but what any changes would mean offline and security risks.

Once the sitemap was agreed, I started on hand drawn low-fidelity wireframes. Once we got feedback from stakeholders and customers, I created more screens in Axure before moving into Photoshop. During this process we had a workshop with a representative of the RNIB. He helped us to understand how we could reach an AA standard rating and make the Bank the first DDA Compliant product at CAF.

 

THE RESULT

The final website received positive user feedback. Not only did we modernise a very outdated website, but we were also successful in obtaining the AA standard for DDA Compliance. Getting the perspective of the RNIB and testing the site using text readers was a major learning point.

The IA of the website.

Wireframe for making a payment page.

CAF Bank Styles

Part of the design style guide.

CAF Bank Styles

CAF Bank Login Page

Login page